What we'll cover
Getting your business off the ground can seem impossible, and the challenge is even more difficult if you aren’t too familiar with how social media advertising and online branding operate. Well, do not worry—we will try to give you three simple tips to strengthen your online presence and turn your digital strategy into a potential flow of new customers.
1 - Utilize Promotions & Competitions
Startups often have promotional costs factored in when it comes to getting their business name out there. Promotions can come in many shapes and sizes, but the main crux, and those that are often the most successful, are promotions where customers can get themselves a bargain, and you can put your business in the shop window.
On social media, a tried and tested method people use will be competitions - the most common one being “like/subscribe to our page, share/retweet this post and tag three friends who you think would enjoy this offer” - or something to that effect. This multi-pronged promotion helps the brand grow visibility online and organically grow social media pages with real users instead of just buying bot followers - which is expensive and often counterproductive.
Digital casino companies are a fantastic example of how to implement these promotions and competitions effectively. While nobody would claim that gambling platforms coined the idea of the buy one, get one free advertising model, their inventiveness in creating a whole range of promotions and bonuses for their new and existing casino customers has been a phenomenal springboard that has helped them to become one of the fastest growing digital sectors of their time. While there might be dozens of gambling promotions, the casino bonus is a great example of how companies can still benefit by offering their services for free or at a cut-price rate.
Businesses taking that initial hit to grow their clientele, who will spend more money with them in the long run, is a short-term risk, long-term strategic gain that casinos have definitely perfected with their bonuses and promotions. It is something to strongly consider to get your business out there and visible to prospective new clients.
2 - Corner Your Target Market
Many digital enterprises have been able to make a strong name for themselves, even those with a relatively small niche. Companies that navigate their niche correctly and identify and appeal to the right demographic can tailor their marketing strategies and approaches. Once you have cornered the part of the market you’ve identified that has the most potential; you will no longer need to focus on a broader, more costly strategy to get people on board.
This is probably the most challenging approach to any business, especially as a start-up. A lot of consumer trust or inter-business relationships develop from having a strong, tested relationship with other companies operating in the sector. Still, if you can bypass the inner politics of your industry and appeal to customers, be it via social media promotions or other viral trends, they’ll soon be the ones looking to work with you.
3 - Work With The Tech - Not Against It
Regardless of whether you’re running a business that services a small number of customers or you’re looking to expand across borders, those companies that are not open to the latest technological changes often find themselves quickly falling behind their competitors who are more open to the suggestion of change.
Now, we’re not saying to replace everything you do with the latest, most expensive AI tech, but doing the right amount of research and exploring tools that can help streamline your business will help you save money and grow in the long run. Help desk software continues to incorporate elements of AI, and those companies that ignore it will do so at their peril.
You only have to look at how Nvidia is rising so rapidly to see where AI is heading and how that technology will impact business and industry. Getting ahead and educating yourself is the best way to position your business for longevity in a fast-changing technological environment.
Final Thoughts
We understand that it takes much more than these three things to grow your business into a successful enterprise, especially online. Social media is the main focal point if you want to expand, and that goes for any business.
The internet is the go-to place for people who are looking for any business or service these days, and this number will continue growing as more generations enter the market, with each one more tech-savvy than the one that preceded them.
The best way to sum up today’s article is to remember three things: promotions, strategy, and willingness to learn and understand; they’re the three tools for any successful business and should help you to find your feet in any market, as long as it’s underpinned by gumption and passion for your industry.
Search Engine Optimization (SEO) helps your website rank higher in search results. Optimize content with relevant keywords to attract organic traffic.
Focus on the platforms where your target audience is. Post consistently with valuable content & engage with followers to build a community.
Absolutely! Create high-quality blog posts, guest post on relevant websites, and leverage free social media tools to connect with your audience.
Consistency is key! Aim for a regular posting schedule, even if it's just a few times a week.
Use website analytics tools to track website traffic, social media engagement, and conversions (sales or leads). This data helps you refine your strategy.
