About Company
Pricing of AB Tasty
AB Tasty
USD 0
USD 0
- A/B/n testing
- Split URL testing
- Multivariate testing
- Predictive testing
- WYSIWYG editor
- Code editor
- Unlimited variations
- Traffic allocation (percentage)
- Dynamic allocation of traffic (multi-armed bandits)
- Single Page App support (SPA)
- QA testing mode
- Reports and dashboards
- Stat Engine (Bayesian statistics)
- Real-time results
- Multiple goals
- URL goals
- Engagement goals (e.g.: bounce...)
- Transactional goals (e.g.: revenue...)
- Custom goals (e.g.: events
- clicks...)
- Cross domain tracking
- Data filtering
Key Features of AB Tasty
- Visual Editor
- Test Scheduling
- Statistical Relevance Analysis
- Split Testing
- Multivariate Testing
- Landing Pages (Web Forms)
- Heatmaps
- Funnel Analysis
- Audience Targeting
- Surveys
Specification
Other Categories:
Deployment:
Cloud Hosted
Customer Support:
Business Hours,Online (Ticket)
Customization:
No
Languages Support:
English
Who uses AB Tasty
SMEs
Enterprises
Company Details
- Company Name: AB Tasty
- Headquarter: San Francisco, California United States
- Website: Visit Website
- Social Media:
Description
AB Tasty Video
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User Reviews 
Write a Review
AB testing platform with an excellent interface
PROS & CONS
What are the best aspects of this product?
The interface doesn't present much of a difficulty even for first time users. There are also a number of configuration options that mant will find useful such as the multiple filters. Organizing AB tests is ease and well as managing website traffic that is targeted by your AB tests.
What aspects are problematic or could work better?
There are instances where the invalidation process of the JS cache hamper the update of the AB Tests.
What specific problems in your company were solved by this product?
AB Tasty helps us explain to the customer how to administer or confgure AB tests and how they can do so without outside expertise.
Are you a current user of this product?
Yes
- Juan
"Amazing Platform!"
What do you like best?
Love how easy the tool is to use. Can easily create real time experiences as set up is really quick. AB Tasty team constantly improving the platform based on customers feedback. It's great to see a company listening to the customers opinion. Great library of widgets.
What do you dislike?
I wish they offered a more dedicated support. I think it would be great if they offered immediate support sometimes you may require more urgent support but the SLA I feel is too long. It would be great if they offered this option even if there was an extra charge I think a lot of companies would prefer this especially if you don't have your own in house dev capability.
What problems are you solving with the product? What benefits have you realized?
UX problems, Easily solving usability problems on site, making the on site experience easier via testing solutions. Quick fixes for any on site bugs.
- Halima S
"Great software, always improving."
What do you like best?
They have a very user-friendly UI. They've thought through their product carefully, and built solid documentation to support the tricky bits. So the situations in which I really need their technical support to answer a question or come to the rescue are relatives rare.
What do you dislike?
Two things primarily:
1 - It's difficult to execute custom javascript (at least if you're using a REACT-based site like ours). The way that AB Tasty times some of its actions are a mystery to me, and it's required a lot of work to figure out how to get our code to fire properly.
2 - the organization of campaigns, personalizations, etc. lacks refinement. It's really just a fairly large (as in size of rows) table, and makes it difficult to quickly get to the place you want to be if you've got a lot of campaigns running at once. The folder organization hasn't been particularly useful as it takes more time to organize tests into folders and then navigate to them than it does to just scroll through the list and find them directly.
Recommendations to others considering the product:
The relatively low price, relatively low learning curve and relatively large set of features make it a great option. Do the trainings, and dig deep. There's a lot to this tool that I'm still discovering.
What problems are you solving with the product? What benefits have you realized?
We're doing something unique with AB Tasty. Aside from just the standard personalizations and A/B Tests, we also use it as something of a CMS where our current CMS is still under development.
For example, our current CMS is limited on what we can do with our Product Display Pages. They're adding more options and functionality, but that kind of development takes time. AB Tasty allows us to add content that can be customized specific to the product category, SKU, etc. and launch it immediately.
That gives us a lot of flexibility on creating stop-gap options, and it's been really useful.
- Grant H
"Solid AB Testing Platform. Useful for nontechnical users."
What do you like best?
Easy to use for nontechnical users.
Also allows SPA support that functions very well with our needs.
Comes with functions that allow me to skip having to go to developers like using exit modals.
What do you dislike?
Harder for nontechnical users to set up GA tracking.
Also, sample sizes need to be calibrated from the base CR better.
Reporting can be improved by having it those filters come in as easily as Excel pivot tables than having to go through and export the data.
Recommendations to others considering the product:
Try out the product first before making a decision. And if you need more time to test, just ask and they're pretty generous to make sure you're making the right decision.
What problems are you solving with the product? What benefits have you realized?
Learning what users are looking for and validating their needs.
Also allows us off-the wall tests to see how users react.
Coming up with ideas in which to improve our product.
Finding out what sorts of messaging and concepts resonate with our users.
- Chris N
"Robust tool with a learning curve"
What do you like best?
This tool has a lot of great capabilities. Not only can you run just about any A/B test (especially if you have support hours to use their devs when you need extra help), but you can also do a lot with their NPS widget. I love the built-in widget library, that makes this tool stand out from others. I've also been quite happy with their account support team - the reps have worked with me to utilize Asana for testing projecting management. It's hugely helpful that their team adapts to our processes and it's a win-win for us both.
What do you dislike?
The tool isn't as intuitive as others that I've used. They often release updates to widgets that aren't well publicized and cause you to rebuild things for accurate reporting (for example, the NPS widget). You also can't delete tests and the organization of them in their folder tool isn't useful, so the test area can become cluttered.
Recommendations to others considering the product:
This tool wouldn't be as valuable without their support team, since it's not super intuitive. I recommend purchasing some support hours, at least in the beginning, to help you utilize the tool to its fullest potential.
What problems are you solving with the product? What benefits have you realized?
We are increasing conversion rate and running tests that allow us to vet UX ideas before we put the time & resources into them. We are also using the tool to measure incremental lift and ROI from third party vendors we've put on our site, including payment processors, alternative payment vendors, recommendation tools, etc.
- Morganne H
FAQ's
AB Tasty has 1 plans,
- AB Tasty USD 0
AB Tasty is the AB Testing Software Used for the below functionalities
Top 5 AB Tasty features
- Visual Editor
- Test Scheduling
- Statistical Relevance Analysis
- Split Testing
- Multivariate Testing
AB Tasty provides Business Hours,Online (Ticket) support.
AB Tasty is not allowing Free Trial.