ActiveTrail

PROS & CONS

What are the best aspects of this product?

ActiveTrail is the major email marketing platform we use, and we've been satisfied with the results so far. It's very flexible, easy to use, and has all the options we need. If something we're looking for isn't there, support is always happy to help us out.

What aspects are problematic or could work better?

Nothing in particular. Can be a tad glitchy when he load is high on its servers, but that happens with all web-based apps.

What features/services would you like to see in future versions of this product?

Email marketing to a large list of subscribers.

What specific problems in your company were solved by this product?

I'm using ActiveTrail to stay in contact with my fans. Being a comedy hypnotist and magician, my subscriber list loves watching my magic videos. My Facebook and Twitter followers have increased as well by sending out these emails.

Are you a current user of this product?

No

PROS & CONS

What are the best aspects of this product?

I love how they walk you through the campaign email process step by step. I am often amazed by the adds I receive in email from other consultants and have wondered how and where they come up with such amazing graphics and verbiage. I think I might have found a way to engage my audience just a little bit more, and enough to get that target market to be more engaged in their meal time mission.

What aspects are problematic or could work better?

Nothing much dislike about Activetrail, based on my experience it actually works better than other tools.

What features/services would you like to see in future versions of this product?

Easy to use and priced just right for newbies FREE for the basics and that's all I need for my little business right now. and soon will be go on paid for advance marketing.

What specific problems in your company were solved by this product?

I am taking care of my marketing needs. I am not a marketing major/degree holder so any help I can get is greatly appreciated. I am a strong believer in not refashioning the wheel and to work off of another's foundation which is what ActiveTrail make possible with their great templates.

Are you a current user of this product?

No

PROS & CONS

What are the best aspects of this product?

Their automation system is very user-friendly. The flow-chart interface made it very easy to follow the steps when creating an email campaign. They're drag and drop templates (and they have A LOT of templates!) was very convenient too.

I'm also very satisfied because we were able to hit our target number of contacts with the help of ActiveTrail's marketing automation which was an immense help in building personalized automated customer journeys, and in creating the landing pages that the captured contact information from our visitors..

What aspects are problematic or could work better?

It would be nice if they had promos like the special savings on one-year programs. But since their various payment schemes are already flexible, not having that promo is quite understandable.

What specific problems in your company were solved by this product?

The biggest challenge we had as a budding business was growing audience with our limited budget. Compared with other software, ActiveTrail's gave us much room to grow our contact lists. ActiveTrail prices 1,000 contacts at $12 (the competitor prices the same number of contacts for $10). And to think that ActiveTrail has all the integration the competitor has and more. Just from that, deciding was a no-brainer for us.

Are you a current user of this product?

Yes

PROS & CONS

What are the best aspects of this product?

You can access support via phone, live chat, or their support portal. You can even submit a request for someone to call you...and they'll call within 5 minutes. Support is knowledgeable and if they don't know the answer they will quickly go find it. You feel like a priority when you talk to support.

What aspects are problematic or could work better?

There's not much that we dislike about ActiveTrail. By far the most superior marketing platform on the market.

What features/services would you like to see in future versions of this product?

Take advantage of the free trial. No other providers offer this. Get your hands dirty and then ask questions. The platform is robust and will take some time to understand all the ins and outs. But, once you do, you'll be well on your way to marketing success.

What specific problems in your company were solved by this product?

ActiveTrail gives us a 360 degree of all of our marketing activities. It is literally the "hub" of 95% of everything we do. The power in that is that we know what works and what doesn't, which saves us money, time, and makes us look like heroes to management. Design, automation, and integrations are seamless which awesome.

Are you a current user of this product?

No

PROS & CONS

What are the best aspects of this product?

The best part about ActiveTrail is that it integrates with so many different platforms. I use it with my CRM, Prosperworks for streamlining leads into mail groups in ActiveTrail. Also, ActiveTrail now allows users to create landinng pages, which I think is an excellent bonus for users. I am just now exploring that side of the software and plan to begin using it in my marketing efforts as well.

What aspects are problematic or could work better?

No complaints so far! I would like to see the ability to customize the web form within the program! There is nothing to dislike, so far everything is going fine. I like the simplicity of the website and the design of my account. I find everything what I need and so I really can't complain.

What features/services would you like to see in future versions of this product?

You'll enjoy the ease of use when using ActiveTrail. You'll find that it integrates with most of the large CRM systems and many of the additional marketing platforms you use. The design templates are somewhat simple but they still deliver the publisher's message clearly. ActiveTrail now supports social media marketing and there is a new landing page feature!

What specific problems in your company were solved by this product?

ActiveTrail allows me to stay in front of, and in touch with, many potential clients at once. It's great for making quick announcements or sending emails to segmented parts of larger groups. Also, ActiveTrail now allows users to create simple landing pages and market through social media. I am just now exploring the landing page side of the software.

Are you a current user of this product?

No