Adobe Marketo Engage

PROS & CONS

What are the best aspects of this product?

It accelerates lead generation without compromising the accuracy of its finds and blasts emails speedily. These are important to factor in when building marketing campaigns.

What aspects are problematic or could work better?

I don't have any negative feedback for Marketo.

What specific problems in your company were solved by this product?

Marketo helps build your image to your customers in terms of how often you reach out to them. Marketo's analytics are also broadly encompassing that you can leverage on it to assess how to further improve.

Are you a current user of this product?

No

PROS & CONS

What are the best aspects of this product?

Marketo is brimming with quality features while ensuring these can be easily leveraged even by newbie marketers who are without an inkling of digital processes. Marketo has superb command in analytics, assessing who your priority-leads are. For nearly a decade, I have been benefiting from Marketo's insights and continue to discover ways of optimizing the system. Now business is running better than ever.

What aspects are problematic or could work better?

If anything, it would be Marketo's old layout design. It would be awesome it could tweak it up a bit and add some modern vibes.

What specific problems in your company were solved by this product?

One of the primary reasons why we think Marketo is the best digital marketing solution is because of its extensive allowance for configurations in order for the system to cater more efficiently with a business's demands. Marketo's sync mechanism is equally commendable as this allows us to track progress of our marketing campaigns in external platforms solely through the Marketo platform. Its ROI reporting was also outstanding, capturing accurate results for us to make better decisions moving forward.

Are you a current user of this product?

Yes

PROS & CONS

What are the best aspects of this product?

Marketo expanded our digital footprint to an extent we did not imagine possible. We owe this to optimized ad spending, improved consumer engagement, tailored messages, and measuring and optimizing ROI.

What aspects are problematic or could work better?

I had a deep learning curve before getting a hang of it and actually rolling out a campaign. I felt an actual instructor would be much more helpful than a set of video tutorials.

What specific problems in your company were solved by this product?

We succeeded in converting our targets into customers which wouldn't have been possible if it weren't for Marketo since we have o inkling how to source the right leads. It's now a matter of maintaining their trust and loyalty, and we believe Marketo can help us in this goal. We will continue to harness Marketo's management and performance tracking features.

Are you a current user of this product?

No

PROS & CONS

What are the best aspects of this product?

Marketo boasts of robust features to make for a powerful marketing campaign: lead management and smooth integration with other top-tier CRM platforms. On top of this, Marketo has a very straightforward interface, basically requiring you just drag and drop.

What aspects are problematic or could work better?

Editing emails can still be made easier and allow more room for configuration.

What specific problems in your company were solved by this product?

Marketo is a big help in compartmentalizing contacts based on levels of a likely conversion, having a massive library of data, lead management, measuring and optimizing return of investments, among others

Are you a current user of this product?

Yes

PROS & CONS

What are the best aspects of this product?

Marketo's biggest edge against its competitors is its seamless integration with a wide array of social marketing channels like Salesforce where we have built most of our efforts. Its reporting gives a full and easy-to-grasp narrative on historical marketing efforts, equipping marketing managers to strategize better in the next run.

What aspects are problematic or could work better?

It's not as intuitive as other marketing platforms. This delay in fully mastering Marketo stifles us from achieving the level of productivity we have been promised.

What specific problems in your company were solved by this product?

Configuring features is a strength of Marketo. Overall the platform scaled up our marketing devices, sharpening our search capabilities for prospective customers, and segmenting them based on their likelihood to convert.

Are you a current user of this product?

No