About Company
Pricing of Adobe Target
Adobe Target
USD 0
USD 0
- Product options
- Volume
- Omnichannel delivery
- Product options
- Volume
- Omnichannel delivery
Key Features of Adobe Target
- Visual Editor
- Test Scheduling
- Statistical Relevance Analysis
- Split Testing
- Multivariate Testing
- Landing Pages (Web Forms)
- Heatmaps
- Funnel Analysis
- Audience Targeting
- Surveys
Specification
Other Categories:
Deployment:
Cloud Hosted
Customer Support:
Online (Ticket)
Customization:
No
Languages Support:
English
Who uses Adobe Target
SMEs
Enterprises
Company Details
- Company Name: Adobe Target
- Headquarter: NA,
- Website: Visit Website
- Social Media:
Description
Adobe Target Video
Alternative
Adobe Target Complete AB Testing Software Comparisons
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Compare NowUser Reviews Write a Review
"A tool to Personalize and Optimize Content"
What do you like best?
It is exceptionally simple to use because of its very intuitive features and functions. According to my opinion, it is one of the best tools to optimize websites to run smoothly. It has good integration with Adobe Analytics, It contains a vast supply of resources and advanced targeting capabilities and features. It is useful for less experienced team members due to the new drags and drops interface for setting up tests is excellent.
What do you dislike?
Its rearranging feature is somehow complicated because many users find some difficulties to understand it. Some of the swap efforts can also be unsuccessful to work. In some areas, Adobe targeting needs some improvements because many people find it challenging to use it and they need some training to learn and understand how to set up tests. As for small companies, it may appear expensive or costly to be used.
Recommendations to others considering the product:
It is useful for less experienced team members due to the new drags and drops interface for setting up tests is excellent.
What problems are you solving with the product? What benefits have you realized?
People can get their work done easier and faster by using this software and it is simple to use as you can make changes to the site in a very short interval of time. It is designed to test all the pages constantly and analyze them and this gives your customers a better experience. This helps in making a good relation with the customers. It helps you to access all the insights that help you do your job better. Adobe Target allows you to personalize websites and apps.
- katerina G
"Adobe Target Review"
- Todd F
"Adobe Target as a Content Personalization Tool"
What do you like best?
The most help full and best thing about Adobe Target is it's ability to use java scripts as well as jQuery along with it's UI based tweaks. Use of these Technologies to personalize content really to our heart's desire. We can almost recreate a page for a particular Audience.
The second thing I like the most is it's ability to Target users in real time with the help of mbox. It really is amazing that we can target a user in it's first visit to our site.
What do you dislike?
The most annoying thing about adobe target is solving for it's Flicker issues. it sometimes get's on our nerves.
Recommendations to others considering the product:
I would advise other to take Adobe Target, Measure it's capabilities as per their company needs and then try to test some TEsts.
What problems are you solving with the product? What benefits have you realized?
Adobe Target helps us to really perform A/B tests to test 2 different user experiences before going live with the best one. It also helps us in actually going in depths of UI to figure out what is not working well for a particular audience and helps us in rectifying it.
Adobe Target is really a great tool. It can really help us in optimizing the content based on different campaigns user is landing on our page, sites user is visiting the most, Test 2 different checkout journeys to confirm/ to really choose the one which suits better to our customer instead of our developers.
This tool also helps us avoid different dev cycles for just some minor UI changes to the site.
- Rachit B
"Works well enoug"
What do you like best?
Changes go through immediately. It's very easy to create a test for simple elements (text on page, colours, font size).
What do you dislike?
The WYSIWYG editor has limits, and it's not always easy to find ways around it. If you're trying to test something relatively complex, you can use selectors and custom code, but the emphasis in the UI is on the other ways to edit. You end up entering a lot of code in a box made for a few lines of text. If something doesn't work, figuring it out becomes quite tedious.
Recommendations to others considering the product:
The UI is challenging in some cases, but it does what it says. Everything works better if it's fully integrated with Adobe Analytics.
What problems are you solving with the product? What benefits have you realized?
We used Target to test on-page elements vs. a control. It's helped us prove the value in some of our layout elements.
- Joe R
"A testing platform behind times"
What do you like best?
It is easy without dev knowledge to make changes to the pages and the code - although it was questionable if this always worked
What do you dislike?
It was difficult to use this tool as it always broke. A lot of times the test changed halfway through tests whenever they did a release on their software
What problems are you solving with the product? What benefits have you realized?
It just allowed us to be able to test different alternatives of pages or elements relatively easy
- User in Financial Services
FAQ's
Adobe Target has 1 plans,
- Adobe Target USD 0
Adobe Target is the AB Testing Software Used for the below functionalities
Top 5 Adobe Target features
- Visual Editor
- Test Scheduling
- Statistical Relevance Analysis
- Split Testing
- Multivariate Testing
Adobe Target provides Online (Ticket) support.
Adobe Target is not allowing Free Trial.