AppsFlyer

The UI is excellent when it comes to quickly visualizing your performance metrics and breaking it down by source, geo, and event.

AppsFlyer does a decent job of identifying fraud, but not as good as Adjust by a good stretch. It also does a very poor job of easily giving you access to cohorted data.

AppsFlyer is certainly one of the best attribution platforms that you can find when it comes to mobile marketing. I would still personally prefer to use Adjust over AppsFlyer. However, I would use AppsFlyer above any of the remaining MMPs. There's a chasm between AppsFlyer and the next best MMP.

AppsFlyer attributes install meta data that allows us to analyze our performance relative to our ROAS targets. It allows us to quickly evaluate which vendors we need to cut and adjust bids on to make the most out of our ad spend.

It is a very complete software, with its multiple tools it has positioned our company in a good status in the digital ecosystem, we have used its multiple tools both for carrying out digital campaigns and for the world of digital marketing in general. Our team has benefited to such an extent that it has found the best acquisition channels through its resources, knowing an endless number of delimited download links to achieve the objectives set. In our organization we can orient ourselves properly to interact with the best consumers through Appsflyer, thanks to the fact that it provides us with exact data over time, thus understanding the patterns necessary to develop our commercial strategies.

A truly scathing aspect is that it is a bit confusing when analyzing real trends or patterns in the long term, certainly when wanting to notice differences between the aforementioned in terms of starting the campaign and / or its reappearance, Data can be misinterpreted by the main display of this software, and could lead the company to take an interest in the same event twice.

It has allowed us to find and accurately analyze each behavior of users and the most relevant events in maximum detail, which keeps us in a state of comfort because we forget about fraud that can harm us both in the short and long term . On the other hand, the detailed follow-ups of the download links and information are clearly studied, with their respective measurements on any web page or social network, in this way we can determine in which network or web page the largest number of interested users are obtained.

We have been able to find the best acquisition channels, our team has managed to position our company at a point where we can track the best consumers and reach them in record time, always guiding our campaign with patterns that through of time they have achieved their goal. It is a software that has been really useful for us to hunt the behavior at the user level and the tracking of events. Certainly its structure is more transparent to us compared to others.

We recommend this platform to be able to identify fraudulent sources and redirect our expenses and time to inventory that really helps long-term growth. You can also optimize mobile marketing in a more effective way and you will have a work flow, even saving time.

AppsFlyer allows us to measure the reach of campaigns efficiently and precisely, it provides campaign banner links for social platforms and thus we can determine which one has a greater number of clicks, and its configuration is simple. We extract as much information as possible from each report to improve our productivity and channel our work on what is not right or as we expected, we also obtained a significant increase in sales and in customer acquisition. It should be noted that one of the most effective tools and the one we implement is that of protection against fraud, it is really useful to perform source analysis and this helps to better filter our funnel. We channel a lot of expenses in addition to time and dedication to obtain a new and effective orientation.

Increase the event date range to at least 6 months

Optimize the campaign and can find what metric is working for us, So we block /whitelist the campaign .

Fraud - Protect 360 is one of the best tools and is solving a real big problem in the industry. Its helping not not detect, but also reduce fraud which in turn also helps give right credit to higher quality channels.