Aritic PinPoint

PROS & CONS

What are the best aspects of this product?

I will not disagree that Aritic PinPoint is a comprehensive and an integrated marketing automation solution. It is definitely making itself seen among popular players like Hubspot and Marketo [I had migrated to Aritic PinPoint from Marketo]. Features like browser fingerprint tracking, behavior-based automation campaigns, advanced contact segments, multichannel marketing, and host of integrations show the immense potential this tool has.

What aspects are problematic or could work better?

I am not very happy with the integrations part. I had trouble integrating my CRM as it kept on becoming 'unresponsive'. I don't know if it is my browser issue or not. However, I had to do the integration almost four times before it really got integrated.
I'd appreciate if anyone tells me if it was a browser problem. I did not contact the support team though.

What features/services would you like to see in future versions of this product?

I will recommend Aritic PinPoint to all B2B marketers. However, please do not expect miracles from this tool if you have zero users or leads. I think Aritic PinPoint will work best for those who have a steady influx of leads.

What specific problems in your company were solved by this product?

My aim was to get together my sales and marketing team. Also, my brand deals with corporate accounts. So, we needed to implement Account-based marketing. Rather than opting for another tool, I was happy to get it all in Aritic Pinpoint. Loved their ABM features. To-the-point and compact.

Are you a current user of this product?

No

PROS & CONS

What are the best aspects of this product?

Aritic PinPoint is an absolute powerhouse when it comes to customer tracking and anonymous visitor nurturing. I use Aritic PinPoint to nurture my anonymous visitors and convert them into leads. Their retargeting ad system is superb and works really well when you are trying to do only inbound marketing. The kiosk mode nurturing is also a great addition when you don't want to use cookies to track user behavior.

What aspects are problematic or could work better?

Aritic PinPoint is has so many features, some very minute and some too detailed. Sometimes it takes me more time to understand the complexity of this product. Otherwise, this tool has the best of everything put together in one place, like they say an integrated solution.

What features/services would you like to see in future versions of this product?

I strongly recommend any B2B business to try Aritic PinPoint for its anonymous lead nurturing features, and 360-degree lead profiling and management options.

What specific problems in your company were solved by this product?

My main concern was to properly segment my customer base as well as continue my lead acquisition practices. Thanks to dynamic segmentation in Aritic PinPoint, now I focus more on improving my practices and strategies. To implement and get desired results, i have this tool with me. Adding here - Their bidirectional Salesforce integration has been a boon for me. [PS: You should check their integration list.]

Are you a current user of this product?

No

PROS & CONS

What are the best aspects of this product?

Aritic PinPoint has some powerful features that fit best for an enterprise. I have used this tool in my last company and it really worked well there. We had a user base of 1,00,000 which we could handle smoothly on Aritic PinPoint. The integrations were an asset and ofcourse, their ABM feature was the best we've seen.

What aspects are problematic or could work better?

I am working for a startup now and we are just starting off with our lead acquisitions. Initially I had opted for Aritic PinPoint only, then realized, it is best when you have a stable lead inflow. They do have a small plan for SMBs but still if your company is in a very very nascent stage, don't go for Aritic PinPoint. I had to contact their support team who suggested me to check out their other product which they have for SMBs only.

What features/services would you like to see in future versions of this product?

It is a very complex product. Be sure that you have time to properly understand the features.

What specific problems in your company were solved by this product?

Our target in my previous company was to acquire leads and nurture them with properly placed content marketing. I think Aritic PinPoint was a great investment in bring together our paid ad team, organic marketing team, and sales team to achieve our targets.

Are you a current user of this product?

No

PROS & CONS

What are the best aspects of this product?

We use Aritic PinPoint for almost all our marketing activities and campaigns. Emails, landing pages, mobile marketing, video marketing, website tracking, lead scoring, contact segmenting, contact lists, email filters, etc. Everything is available in this tool, and it is super easy to navigate through the tool. We use Salesforce CRM, and we could integrate it very easily. The bidirectional CRM sync is a great advantage.

What aspects are problematic or could work better?

I think there is a lot of scope to incorporate more design features. The BEEFree editor and drag and drop editors are good, still I find lot of restrictions in aspects of design. Maybe more integration with other design platforms may help here.

What features/services would you like to see in future versions of this product?

Good product. Very comprehensive and an all-rounder. Highly recommended.

Are you a current user of this product?

No

PROS & CONS

What are the best aspects of this product?

was involved in Banking system integration with Aritic PinPoint for one of the bank as we were the software vendor for Banking switch. The integration support and developer level support was just out of box.Their API documents and plugin module can integrate to any system as it was so easy for me connect with complex Banking system.

What aspects are problematic or could work better?

I just want highlighted about cons as they are having multiple modules and it seems, the experts of those modules sits in different timezones. So some of the time, I have to aligned my team as per that.

What features/services would you like to see in future versions of this product?

I would like to have on-premise present of their Integration support team.

What specific problems in your company were solved by this product?

Since this implementation was for bank and we were only the integration provider for the banking switch provided by our organization and so main benefits to bank.Only one benefits belongs to us was lesser ETL related issues or queries as realtime data is available to bank.

Are you a current user of this product?

No