Arm Treasure Data

In my experience, the company opened a direct slack channel with our company, and I had bi-weekly calls to ensure that our needs were being met. The funniest part was, 24/7 chat was available on the site the whole time and I had no idea – I just such good communication on the slack channel, I always went there. Treasure Data is capable of being your data visualization software, your data warehouse, and your customer journey orchestration software. We currently use TD to feed Facebook an API connection that informs Facebook who has ever been our customer.

If you're not already an enterprise company, like us who are emerging as an enterprise company, it can be confusing what TD and other CDPs can and cannot do. When we started, Treasure Data didn't have the data visualization services it has now. So, at the time, it was clear we could have powerful multi-touch attribution to our marketing data. However, without a clear and easy way to visualize it, we didn't have the power to important many people of our team. Now, that we have visualization from TD, it's much easier for me to demonstrate the power of the platform. Similarly, Treasure Data can offer plenty of real-time data for website personalization, however, we didn't have a website CMS that could accept that information. We're still working on that.

Do you have other enterprise software?

We wanted multi-touch attribution and customer journey orchestration. We found that we could have those things, but also more in terms of having a single source of truth – even while we transition e-commerce software.

What I like best is being able to have a data lake in the CDP, along with being able to cross-query multiple data sets at once. It allows me to query across multiple data segments from many platforms that are integrated with Treasure Data. This is a significant advantage to having to manually import data and then cross query. Automating are data flow has increased our record count to over 5,000,000,000 records. There would be no feasible way to import that much data, manually.

One of the difficult things about Treasure Data is that it does require a higher level of technical skills, primarily knowing how to use SQL. Requiring the knowledge of SQL limits the ability to most of our marketing staff to be able to easily use Treasure Data for immediate data parsing and analytics.

As aa recommendation, have a person or team that is skilled in data and analytics. They can be a novice, but need to have an understanding of how to use SQL, and more specifically Presto.

We are solving cross-segment sales prospecting. We can understand buying behavior for different audience personas, allowing our marketing team to be very targeted, yet nimble, in our operations.

We need a single platform to collect, understand and activate consumers

The user interface is really easy to use.

We are using Treasure data for continuous flow of data between our database (snowflake) to Salesforce which we use for email.

It is expensive, but it has allot of value when implemented. Plan ahead and make sure that you can bring out the full extent of the tools power. With that you will sure be improving.

We are creating a unified platform with real time segments and offline conversions segments. So that we can customize the user experience in our site and improve with that our value to our users.