About Company

Basis is a SaaS advertising solution that unifies prgrammatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform.

Pricing of Basis

Basis Custom Plan

USD 0

USD 0

  • Current strategies and pain points
  • Program goals and expectations
  • Basis’ capabilities
  • project scope
  • and flexible pricing models
  • Next steps (no commitment required)
  • Current strategies and pain points
  • Program goals and expectations
  • Basis’ capabilities
  • project scope
  • and flexible pricing models
  • Next steps (no commitment required)

Key Features of Basis

  • Brand Safety and Fraud Protection
  • Mobile Advertising
  • Creative Management
  • AI Optimization
  • Frequency Capping
  • Retargeting
  • Demographic Targeting
  • Contextual Targeting
  • Geo Targeting
  • Private Marketplace
  • Real-time Bidding
  • Omnichannel Campaign Management
  • Reporting
  • Budget Management
  • Audience Targeting

Specification

Other Categories:

Demand Side Platform (DSP)

Deployment:

Cloud Hosted

Customer Support:

Business Hours,Online (Ticket)

Customization:

No

Languages Support:

English

Who uses Basis

SMEs
SMEs
Enterprises
Enterprises

Company Details

  • Company Name: Basis
  • Headquarter: Illinois,
  • Website: Visit Website
  • Social Media:

Description

Basis Video

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Basis Screenshots

User Reviews Review Write a Review

quote
"Great Opportunities for Support and Control Over Campaigns"

What do you like best?

The support from their team, especially Jeff Poteracki. Centro provides great customer service and opportunities to get questions answered and troubleshoot campaigns, as well as learn the variety of options available to you through the platform. Centro offers a variety of data providers and access to a multitude of options to help you run successful campaigns.

What do you dislike?

It's a unique platform that can seem daunting at first, and for political work that requires extensive budget changes and movement, Centro is a little more clunky to handle. However, it's still extremely possible.

What problems are you solving with the product? What benefits have you realized?

Basis helped us diversify our platform options to provide better services to our clients.

TM
- Taylor M
Reviewed at 04/11/2020
Source: g2crowd.com
quote
"Basis review"

What do you like best?

Strong reach

Breadth of options

Targeting

What do you dislike?

User interface takes a while to master it

What problems are you solving with the product? What benefits have you realized?

Targeting at scale and broad reach for a small-business client

JR
- John R
Reviewed at 29/09/2020
Source: g2crowd.com
quote
"Basis"

What do you like best?

dashboard and UI, customer support , 3rd party data + more!

What do you dislike?

Some manual things, pacing and reporting

Recommendations to others considering the product:

Basis is the perfect all-around DSP that supports small to big business models. Access to third party data, amazing customer support and a beautiful easy to use UI with consistently updated features and upgrades to help advertisers and businesses to their jobs effectively. I highly recommend Basis for your programmatic advertising needs. 10/10!

What problems are you solving with the product? What benefits have you realized?

Some issues with pacing but there's tons of data and optimizations!

UI
- User in Marketing and Advertising
Reviewed at 14/09/2020
Source: g2crowd.com
quote
"Digital Sales Engineer"

What do you like best?

Basis is user friendly and provides detailed data for campaigns.

What do you dislike?

The dashboard isn't very "attractive" - tons of data, but you have to put it in your own format to make it client facing.

What problems are you solving with the product? What benefits have you realized?

In my role, we use Basis to launch programmatic campaigns and use the variety of tactics available to reach advertisers' campaign goals. We've seen success in reaching specific audiences' for advertisers and helping drive more traffic to their website.

UI
- User in Marketing and Advertising
Reviewed at 26/08/2020
Source: g2crowd.com
quote
"Our experiance"

What do you like best?

Turn around - from strategy, to activation and problem resolution. The turn around is from immediate to 60 minutes. Never more.

To this point we are very pleased. The CSR has been outstanding.

What do you dislike?

To this point we are very pleased. The CSR has been outstanding.

Recommendations to others considering the product:

let them know what you are trying to accomplish and they will be honest on the route you should take, with them or with someone else.

What problems are you solving with the product? What benefits have you realized?

Increase effectiveness of delivery, audience building and margin.

ES
- Executive Sponsor in Marketing and Advertising
Reviewed at 26/08/2020
Source: g2crowd.com

FAQ's

Basis has 1 plans,

  • Basis Custom Plan USD 0

Basis is the Demand Side Platform (DSP) Used for the below functionalities

Top 5 Basis features

  • Brand Safety and Fraud Protection
  • Mobile Advertising
  • Creative Management
  • AI Optimization
  • Frequency Capping

Basis provides Business Hours,Online (Ticket) support.

Basis is not allowing Free Trial.