Brandworkz

We use Brandworkz mainly as a PR tool. For example, We can give journalists direct access to press releases, information, images, and logos for promoted products via their own login to Brandworkz, rather than having to manually send out emails with large attachments.

Very little to dislike but certain navigational aspects could be made easier

I’d recommend Brandworkz to anyone managing multiple product lines and multiple audiences. Managing access among our team is easy, and we can be sure that the right journalists get the right information, with a minimum of fuss.

we use Brandworkz as a PR tool. For example, we can give these journalists direct access to press releases, information, images, and logos for promoted products via their own login to Brandworkz, rather than having to manually send out emails with large attachments.

We are an international fragrance house creating fragrances for licensed brands. We have our own corporate brand identity but also a number of sub-brands for our technologies. Our brand logo finder is fantastic because everyone can drill down to exactly the right logo for their use which improves brand consistency. The brand guidelines make it easy to educate teams on our vision and mission, in short about why our company exists, which is vital to us communicating consistently externally. The artwork and templates make it easy for any team in the business to get hold of the materials they need and being able to view artwork and videos before they get downloaded saves lots of time and frustration. The site is very visual and cleverly designed which staffs find instantly useful and easy to navigate.

There is nothing to dislike about this platform. In fact it’s the first time we have incorporated a brand hub site for our corporate brand identity and we are glad to say that the feedback from most of our users is very positive.

CPL Aromas recently rebranded and we are using Brandworkz software to help roll out the new brand and manage it on an ongoing basis. Our main users are our internal teams mainly marketing staffs from all over the world, and this brand management platform makes it easy and simple for people to get hold of what they need especially when it comes to finding the right logo type – Jpeg. / Ai. files. We save loads of time because it is so quick to find assets in the system and we have been able to automate the roll out the brand to our 20 sites around the world.

As a brand management tool, Brandworkz allows us to maintain, control and monitor our brand equity across the globe. Managing restrictions by setting expiration dates and assigning permission levels of accessibility to various sections and individual assets ensures complete control over our branded content and licensed assets. These features provide additional security and peace of mind while distributing our brand assets throughout our company's departments, distributor network and external agency partners on a global level..

Many users would like to be able to download an asset from the search page. It would be a great feature to be able to print a document from the system. These ideas have been communicated to Brandworkz and as a result they have scheduled these features to be developed in upcoming upgrades.

Having to replace an antiquated brand management system, we required technology that not only was reliable to our far flung regions but also one that would adapt to our future requirements. Brandworkz is intuitive and adaptable to our current needs across many departments. The ability to add value and continue to support foreseeable changes in our business processes in the future gives us confidence that we have partnered with a progressive and forward thinking supplier. Managing technological change takes time and effort. Brandworkz has proven time again to be a supportive partner during times of transition.

Brandworkz have proved to be a great partner for JLL. Even with our large size, the fit with the Brandworkz team is a good one. It has been important for us to have a “customer built solution” for our requirements – and this has been well facilitated with the smaller but more dynamic approach that the Brandworkz core team and their development arm have provided. We do feel that the Brandworkz team really “know” our system as well as any other they work with.

And I have to say we like the recently upgraded “user interface” very much. It’s intuitive and very much more in line with our needs for the future. The experience we have now is dynamic and custom built just for JLL – with far more flexibility than what we could achieve without a web based platform.

There isn’t much we dislike about Brandworkz. We now have a platform that is agile and responsive, which all employees can access at the drop of a hat (thanks to SSO configuration to get the core learnings and assets they require for their day to day communications in JLL. The key thing is that we now can live and breathe the brand while working with key staff and external stakeholders on a broad global scale.

We are however looking forward to some updates in the "Reporting" modules - with a better dashboard experience there.

We’ve had a great experience with Brandworkz where they have helped us along our brand journey, hand in hand. I would certainly strongly advise anyone who wants a bit more than an “off the shelf” product for their brand experience - to take a look at what they have to offer.

There are some key areas we really want to develop and with the product offerings (such as web to print technologies from the Brandworkz team, and we feel we are partnered with a company that is looking to the future as much as we are.

We needed to have one global touch point for our brand – where all of our key staff can come to learn about JLL and find all the resources they need to externalise our brand and its positioning. We also want to enable some business partners and creative agencies to easily and quickly learn the JLL brand - so they can work closer and smarter with us. And of course being a global firm with need it to be always on and cloud based wherever in the world our people are.

We are seeing the benefits of time and efficiency savings when it comes to educating both employee and brand partners by using our brand hub as the first port of call. We also have removed “duplication” of brand sites and repositories around our global network saving valuable resource and digital “real estate” space - if you like. And with the current ability to value a “brand” becoming more and more achievable this has proved a crucial part of that journey – having a brand hub is helping us prove brand value for sure.

All our most important brand assets are in one manageable place. Remote access to editable branded templates is a great time saver for the brand team.

Nothing to dislike. If there was, it would be considered and quickly acted on by the friendly, helpful and professional Brandworkz team.

Too many to list. There hasn't been anything so far that Brandworkz can't handle.