dataxu
By dataxu
Onetime(Perpetual License)
Not Available
About Company
Pricing of dataxu
dataxu Custom Plan
USD 0
USD 0
- AI Optimization
- Audience Targeting
- Brand Safety and Fraud Protection
- Budget Management
- Contextual Targeting
- Creative Management
- Demographic Targeting
- Frequency Capping
- Geo Targeting
- Mobile Advertising
- Omnichannel Campaign Management
- Private Marketplace
- Real-time Bidding
- Reporting
- Retargeting
- AI Optimization
- Audience Targeting
- Brand Safety and Fraud Protection
- Budget Management
- Contextual Targeting
- Creative Management
- Demographic Targeting
- Frequency Capping
- Geo Targeting
- Mobile Advertising
- Omnich
Key Features of dataxu
- Brand Safety and Fraud Protection
- Mobile Advertising
- Creative Management
- AI Optimization
- Frequency Capping
- Retargeting
- Demographic Targeting
- Contextual Targeting
- Geo Targeting
- Private Marketplace
- Real-time Bidding
- Omnichannel Campaign Management
- Reporting
- Budget Management
- Audience Targeting
Specification
Other Categories:
Deployment:
Cloud Hosted
Customer Support:
Business Hours,Online (Ticket)
Customization:
No
Languages Support:
English
Who uses dataxu
SMEs
Enterprises
Company Details
- Company Name: dataxu
- Headquarter: Massachusetts,
- Website: Visit Website
- Social Media:
Description
dataxu Video
Alternative
dataxu Screenshots
User Reviews 
Write a Review
"Best Programmatic Platform"
What do you like best?
I love that I can use Dataxu as my one-stop shop. Everything from OTT to display to contextual targeting to DOOH. I love how straight forward and simple it is to use.
What do you dislike?
I dislike that if we want to integrate something such as an audience from a different platform we have to go through our rep and it's a whole process and takes up a ton of time.
Recommendations to others considering the product:
Perfect platform for all programmatic advertising.
What problems are you solving with the product? What benefits have you realized?
Dataxu offers everything we need and we try to use it to it's full potential. Everything is organized. It's simple. I can easily make changes to my campaign with a click of a button.
- Alyssa S
"Intuitive Interface"
What do you like best?
I love the audiences scaling abilities with OneView offers as well as our ability to gain more margin compared to other DSPs.
What do you dislike?
It seems like a lot of menus require you to select the Advertiser twice, for example when creating a campaign, you first select which advertiser you want to make it in, then the existing campaigns appear, then you have to click create new campaign, and in that window you have to select the advertiser again.
Recommendations to others considering the product:
take advantage of OneView
What problems are you solving with the product? What benefits have you realized?
We have a much higher success rate at targeting confined geos, for events, or political offices.
- Brian K
"Great platform with excellent customer support"
What do you like best?
Our CSM is very helpful and responsive. She is quick to help us solve problems and supports us in any way she can. The new interface is much more intuitive than the old one. Adding creatives to flights is much easier and faster. The algorithm selector is very helpful as well as the system keeping track of budgets when it comes to adding flights to a media plan.
What do you dislike?
Geo-targeting/geo-hashing can be off base. We've run into many situations where we upload a geo-target and once we go back in to double-check it, it is in a completely different area. I'm also not very fond of having to jump back and forth between screens when adding in targeting/uploading zip codes etc. We also had a lot of issues in setting up audio PMPs at the beginning of the year.
Recommendations to others considering the product:
datxu, which was recently bought by Roku is focusing heavily on CTV/FEP capabilities and we have some slight concerns that banner campaign advances will not be made
What problems are you solving with the product? What benefits have you realized?
Providing high quality inventory at a lower cost for our clients, dxu is at the forefront of many technologies including taking large steps to better the video and CTV offering. We've recently started using keyword targeting though grape shot and add this which have both been awesome tools to use.
- Agency in Marketing and Advertising
"DataXu Client Experience"
What do you like best?
The DataXu platform has a competitive offering of targeting options, reporting insights and diversity in third party partnerships to scale our display channel.
What do you dislike?
DataXu's reporting functionality can be a bit clunky at times. The team is always receptive to feedback though, and have shared roadmap plans which will greatly improve current state.
Recommendations to others considering the product:
DataXu is definitely one of the biggest players in the space, and I think rightly so. Their product development and customer success teams are excellent.
What problems are you solving with the product? What benefits have you realized?
DataXu has streamlined our display channel by allowing us to upload creative, select granular targeting, and retarget our site visitors wherever they are.
- Administrator in Higher Education
"DataXu Client Experience"
What do you like best?
The DataXu platform has a competitive offering of targeting options, reporting insights and diversity in third party partnerships to scale our display channel.
What do you dislike?
DataXu's reporting functionality can be a bit clunky at times. The team is always receptive to feedback though, and have shared roadmap plans which will greatly improve current state.
Recommendations to others considering the product:
DataXu is definitely one of the biggest players in the space, and I think rightly so. Their product development and customer success teams are excellent.
What problems are you solving with the product? What benefits have you realized?
DataXu has streamlined our display channel by allowing us to upload creative, select granular targeting, and retarget our site visitors wherever they are.
FAQ's
dataxu has 1 plans,
- dataxu Custom Plan USD 0
dataxu is the Demand Side Platform (DSP) Used for the below functionalities
Top 5 dataxu features
- Brand Safety and Fraud Protection
- Mobile Advertising
- Creative Management
- AI Optimization
- Frequency Capping
dataxu provides Business Hours,Online (Ticket) support.
dataxu is not allowing Free Trial.