Invoca

PROS & CONS

What are the best aspects of this product?

Invoca has fantastic customization features because it allows us easily modify the platform depending on our specific needs. This makes it perfect for accommodating clients that have different needs and preferences. Invoca is also very powerful because it is efficient in covering all data we handle, no matter how large the information is. It's no question why we trust Invoca throughout the years of using it.

What aspects are problematic or could work better?

There are clients who only want to use Invoca as a mere tool in their projects, instead of fully integrating it. Thus, we encounter problems when Invoca isn’t completely used in a campaign.

What specific problems in your company were solved by this product?

Invoca lets us easily create promo numbers and designate each of them to a particular website or landing page audience. This enables us to monitor their behaviors, such as knowing if they hang-up or communicate with our staff among other actions. This is a perfect solution to the difficulties in determining who among the people calling you come from your site or ads.

Are you a current user of this product?

No

PROS & CONS

What are the best aspects of this product?

Invoca is a robust call tracking tool that allows us to efficiently link calls to cookie IDs and sessions. This is very valuable in grabbing accurate attributions these days. Not to mention that Invoca has a great customer support team with friendly staff. And all of them are professional in providing help to us from the start.

What aspects are problematic or could work better?

I have some false expectations with how it works with Google Ad because I thought that Invoca would let us incorporate promo numbers into the PPC ads. However, it only lets us redirect the audience from the ads to the website, and then we’ve discovered that most customers actually call from the ads. I hope this issue has been clarified right during the buyer’s journey. Say, it is best to inform about such a feat is possible only when the user implements java scripts, and if a host website would allow the job.

What specific problems in your company were solved by this product?

Invoca has helped us determine the number of customers calling from our website, and how many of them are calling from the Google SERPs. It has become easier for us to link such calls into each cookie ID and sessions. We have discovered that most of them call from different ads on various online engagements and on Google My Business.

Are you a current user of this product?

Yes

PROS & CONS

What are the best aspects of this product?

This platform helps us better understand the experiences of each patient when having our services. It also lets us analyze the engagements of each person to our marketing campaigns, and how it affects the rate of our profit.

What aspects are problematic or could work better?

Invoca helps us a lot in essential ways. We have no problems or complaints about its functions and features.

What specific problems in your company were solved by this product?

The platform aids in clarifying the connection of our marketing efforts to our sales gain, which is essential in determining if a particular marketing channel produces ROI. This helps us improve our marketing campaigns properly, as well as leverage on the analytics of real marketing interaction of consumers in the platform. We do not need to simulate the shopping experiences of people anymore. Additionally, the artificial intelligence incorporated into its text analytics helps us organize calls easily. This helps us respond to critical concerns such as the number of patients who set their appointments and compare it to the number of patients who actually receive such appointments. Also, we now easily count the number of patients who call our physicians and determine how many among them receive return calls.

Are you a current user of this product?

Yes

PROS & CONS

What are the best aspects of this product?

Data that we can grab from Invoca is complete and highly detailed, and we can easily view such information clearly on the platform. It lets us easily generate new numbers too, then we can use them immediately afterward.

What aspects are problematic or could work better?

Invoca should improve the process of updating marketing information. We are having too many difficulties that we often need to pass such sensitive data to the support team to complete the updates. Also, Invoca cannot create numbers in a huge amount at once. And because we need to create hundreds of numbers every now and then, our staff often need to consume lots of working hours to complete the job.

What specific problems in your company were solved by this product?

It’s easier and efficient to track calls using Invoca. And we can do it across multiple offices in our company.

Are you a current user of this product?

Yes

PROS & CONS

What are the best aspects of this product?

Invoca lets us conduct real-time and highly detailed analytics over our marketing efforts efficiently. That’s with the help of its unique but robust call tracking system. This is enabling us to make instant decisions regarding some modifications over performance as well as respond to data from such performance. It is helpful for implementing the best campaign improvements among others too. Moreover, we have significantly bolstered Invoca platform in our company with the help of the user support staff. This means big scaling for our business too.

What aspects are problematic or could work better?

Invoca doesn’t instantly send call data. That’s why we think that a ping-post tool would be useful when made available on the platform. That would help us offer a set of data to buyers that would help them choose if they’d accept certain calls or not. That’s similar to how ping-posting works in lead distribution.

What specific problems in your company were solved by this product?

Invoca is really terrific when helping us see highly detailed data information of the call marketing efforts that we do. This helps us easily monitor the numbers that we use; meaning, it is easy to grab important information such as length of calls, location of our customers, and conversion rates of paid calls among other details. Gone are the days when we cannot track such numbers; thus, we won’t know if audiences are responding to our ads and if our marketing efforts are bringing actual sales.

Are you a current user of this product?

Yes