Tealium AudienceStream CDP

The ways I can define my own attributes and enhance my incoming data. It has a lot of data types that you can map. I really like the rules you can create to map incoming data to plain english descriptors so that many different users can benefit from the enrichments.

Lack of connection to Adobe services for email events. The current connector to ACS uses an older way of connecting to Adobe's API and it hasn't been useful to us. The customer service has been great though and has engaged with us along the way to find solutions.

Think about what you would use it for and make sure it has the audience connector you need. It is a great tool if you have the use-case. We are using it primarily to push ads on Google platforms to users we've seen on Google platforms and drive retention and re-engagement. We also have a team of people including developers, analysts, ad experts and strategists who are working to get the most out of this product.

We are stitching data from multiple sources on a Google ID and pushing it back out to targeted ads. We are exploring adding even more data sources so that we can enrich our customer experiences even more. We would love to see Tealium support our email efforts in providing targeted email content to our users based on the enrichments we've made in Tealium.

The ability to understand a user across multiple domains including offline data is really powerful. The interface is easy to use and allows to launch projects quickly. I also have nothing but good things to say about the entire team at Tealium. Everyone from sales, onboarding, to support is fantastic and really cares about our business and success.

I wish testing across devices and browsers was easier. There use to be an extension in Firefox and Chrome that allowed this, but the Firefox extension is no longer available.

Don't come into AudienceStream with a rigid roadmap because you will learn a lot during implementation. Knock out your first use case, and use your learnings to iterate and come up with your next projects.

We were looking to have more sophisticated website traffic segmentation and better understand how users were engaging online across multiple sessions. Thanks to the great integrations available in AudienceStream with vendors such as Facebook, we've been able to deliver a better client experience, save marketing dollars, and have a much better idea of our customer.

The ability to act on real time data on thousands of users to downstream vendors.

The lack of data enrichments that you can do. Everything is based on wizard based enrichments that only touch the basics of what you might want to do. You're mainly forced to update the data in TiQ and send the pre-enriched value into AudienceStream to avoid the frustration of that UI and lack of capabilities.

I wish there was an integration between EventStream and AudienceStream to share data.

Building rules is cumbersome and they need to add support for nested conditions.

Audience searching is useless in the UI. It takes forever and rarely returns what you think it should. Modern tools that have data sitting in ElasticSearch are able to get you immediate results for the data you're querying.

Just be aware that there is a huge lift to get this set up and it's difficult to troubleshoot. There's also no concept of QA or staging in AudienceStream. Everything is published to production!

Getting a 360 view of the customer across multiple devices and channels. We've been able to better understand/identify who is on our site and what they're doing.

It's very easy to set up audience enrichment and segments within the platform. There are many connectors with other platforms to facilitate flow of data without engineering required.

I don't have any particular dislikes for the platform

Connecting audience behavior to campaigns and customer management operational systems.

Many siloed sources of data which would cause weeks of dev resources to build pipelines between the systems is not needed anymore. We can do everything we want to connect the sources of data in Audience