The Trade Desk
By The Trade Desk
Onetime(Perpetual License)
Not Available
About Company
Pricing of The Trade Desk
The Trade Desk Custom Plan
USD 0
USD 0
- AI Optimization
- Audience Targeting
- Budget Management
- Creative Management
- Demographic Targeting
- Geo Targeting
- Mobile Advertising
- Omnichannel Campaign Management
- Private Marketplace
- Real-time Bidding
- Reporting
- Retargeting
- AI Optimization
- Audience Targeting
- Budget Management
- Creative Management
- Demographic Targeting
- Geo Targeting
- Mobile Advertising
- Omnichannel Campaign Management
- Private Marketplace
- Real-time Bidding
- Reporting
- Retargeting
Key Features of The Trade Desk
- Brand Safety and Fraud Protection
- Mobile Advertising
- Creative Management
- AI Optimization
- Frequency Capping
- Retargeting
- Demographic Targeting
- Contextual Targeting
- Geo Targeting
- Private Marketplace
- Real-time Bidding
- Omnichannel Campaign Management
- Reporting
- Budget Management
- Audience Targeting
Specification
Other Categories:
Deployment:
Cloud Hosted
Customer Support:
Business Hours,Online (Ticket)
Customization:
No
Languages Support:
English
Who uses The Trade Desk
SMEs
Enterprises
Company Details
- Company Name: The Trade Desk
- Headquarter: California,
- Website: Visit Website
- Social Media:
Description
The Trade Desk Video
Alternative
The Trade Desk Screenshots
User Reviews 
Write a Review
"Robust Targeting in Any Context"
What do you like best?
The campaigns structure
The number of different Rails to choose from
The number of different optimizations to choose from
Being able to make changes mid-campaign
The different ad categories to run in (display, video, CTV, etc.)
The Training Academy
What do you dislike?
There's definitely a learning curve, but once you get past that it's a breeze
What problems are you solving with the product? What benefits have you realized?
We're able to add another channel to any one of our clients' media mix with ease
- Mitchell K
"An innovative DSP that is constantly improving features and benefits and is a leader in the space"
What do you like best?
The Trade Desk provides insightful and helpful tools, such as the Planner Tool & Forecasting Tool that allows buyers & planners to make more informed decisions based on data instead of intuition or opinion. The Trade Desk also saves a lot of time with its bulk editing features and easy to use/ intuitive UI.
What do you dislike?
Bulk uploading image tags takes longer than it should. There should be a faster way to do this!
What problems are you solving with the product? What benefits have you realized?
I'm able to forecast spend, impressions, and frequency levels within a certain geo and audience target. This has been extremely beneficial, especially compared to other DSPs I have used in the past that did not have this capability.
- Agency in Marketing and Advertising
"Better than Google"
What do you like best?
The geo targeting capabilities and B2B is much better than Google and I use it for this
What do you dislike?
Matching geos in DCM and the methodology difference is difficult with DMA oriented clients
Recommendations to others considering the product:
This is a great B2B platform but watch out for anytime you have a client that needs to attribute DMA to conversion or activity through 3PAS as there are some inconsistencies
What problems are you solving with the product? What benefits have you realized?
Geo & B2B primarily.
- Kristin R
"My Favorite Programmatic Tool for Display Ads"
What do you like best?
The best aspects of The Trade Desk is the various options it provides, including targeting, cross-device linking, bot avoidance and inventory providers.
What do you dislike?
The one aspect I dislike is the limit on only five conversions per campaign. This is troublesome when an account has more than five conversions to track, because you either need to cut the remaining or track them together with another conversion (all form submits instead of tracking them individually), which means you can't decipher which kind of conversion occurred.
What problems are you solving with the product? What benefits have you realized?
Superior targeting options for display ads, with real time bidding to maximize ROI for clients running banner ads.
- Michelle A
"My Favorite Programmatic Tool for Display Ads"
What do you like best?
The best aspects of The Trade Desk is the various options it provides, including targeting, cross-device linking, bot avoidance and inventory providers.
What do you dislike?
The one aspect I dislike is the limit on only five conversions per campaign. This is troublesome when an account has more than five conversions to track, because you either need to cut the remaining or track them together with another conversion (all form submits instead of tracking them individually, which means you can't decipher which kind of conversion occurred.
What problems are you solving with the product? What benefits have you realized?
Superior targeting options for display ads, with real time bidding to maximize ROI for clients running banner ads.
FAQ's
The Trade Desk has 1 plans,
- The Trade Desk Custom Plan USD 0
The Trade Desk is the Demand Side Platform (DSP) Used for the below functionalities
Top 5 The Trade Desk features
- Brand Safety and Fraud Protection
- Mobile Advertising
- Creative Management
- AI Optimization
- Frequency Capping
The Trade Desk provides Business Hours,Online (Ticket) support.
The Trade Desk is not allowing Free Trial.