Accordium
By Accordium
Accordium is a video creation tool that enables salespersons to create, share, and track personalised videos for better customer engagement and higher conversion rates. According to Accordium, salespeople who use the tool see a 35% boost in lead conversion rates, and a 81% reduction in the deal cycle. The tool also claims to increase email replies by 76%. All that the users have to do is simply start recording personalised videos through their browsers. As a result, salespeople can build stronger relationships with buyers. The tool can also track the engagement behaviour of prospects and intimate them about when to take action. For instance, users can choose to follow up when the lead opens the email, clicks on the link, or watches a video.