Adobe Marketo Engage
By Adobe Marketo Engage
Marketo is a marketing automation software that helps companies improve their customers' experience and encourage them to visit again. It helps companies identify and engage the right customers by tracking their behavior. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue. To keep customers engaged, Marketo creates relevant conversations based on individual behavior in real-time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and in-depth reporting tools show a clear picture of the impact of Return on Investment. The software attracts, nurtures, and converts leads into sales through its inbound and outbound programs. It also creates personalized campaigns based on customers' activities to help them find what they are looking for.