The Trade Desk

By The Trade Desk

Onetime(Perpetual License)

Not Available

The Trade Desk is a media-buying platform that offers aggregators, agencies, and advertisers cutting-edge technology to manage social, display, video, and mobile advertising campaigns. The Trade Desk's integration with inventory, major data, and publisher partners make sure maximum reach and enhances the decision-making capabilities. Enterprise APIs facilitate custom development on top of the cloud-based self-service platform and give users everything they need to build a personalized omnichannel solution. Also, open APIs make sure that users get more value from their first-party data. The Trade Desk’s varied targeting variables like temperatures, time of day, ad format, and supply source paves the way for impression-level bidding. Besides, bulk editing is possible to make quick changes to a campaign and geo-targeting feature facilitates the delivery of content based on specific locations. The platform’s transparency in reporting and measurement enables users to know how their campaigns are performing and what needs to be changed.