Lytics is a customer data management platform that helps businesses and marketing teams improve performance by leveraging essential data to make relevant adjustments. This platform uses machine learning to interpret the needs of individual consumers and enable marketers to deliver a seamless and intuitive experience across multiple channels. Lytics provides first-party insights by using sophisticated data science technology and creating intelligent user profiles that are fully secure. Additionally, Lytics automates decision making with the help of AI to segment, suggest, and extract the most relevant content based on prevailing market trends. Furthermore, it hones the existing marketing technology ecosystem by activating marketing channels in real-time. As an intelligent decision engine, Lytics comes equipped with services like Identity Resolution, enabling users to target anonymous and known customers with relevant campaigns in real-time. With more clever features like Behavioural Scoring, content affinity, audience segmentation, and product recommendations, Lytics enhances the overall business process management in an efficient manner.
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