9 Essential Email Marketing Strategies for SaaS Success

There’s no doubt that email marketing for Saas is much more complex than the other ones. This is because you're emailing people with an in-depth understanding of your strategies and tactics.Therefore, you have to be very smart about what you deliver and how you deliver it. In addition, you need to be smart about learning from your efforts and experiences.In today’s blog post, we have gathered some powerful yet useful email marketing strategies for your SaaS business success.Check them out!

Top 9 SaaS Email Marketing Strategies

Below are some of the most effective email marketing strategies that you can follow to make the Saas business successful. 

1. Determine Your Goals/Objectives

To make your Saas business successful through email marketing, it is considered an excellent strategy to first determine the goals or objectives you want to achieve. Some of the most common goals are:

• Increased brand awareness

• Driving maximum sales

• Better customer retention

• User acquisition

And many more like these.

When you have set a clear goal for the Saas business, you can then put all the time, effort, and resources into creating an email marketing campaign that perfectly aligns with the desired goal. 

Additionally, the perfect alignment of goal and strategy will also help to ensure that everyone is on the same page, increasing the overall chances of success.

2.Segment the Audience Emails 

You will definitely have a long list of email addresses of the targeted audience. And do you know? Not every customer has the same needs and preferences. That’s the reason why, it is always recommended to efficiently segment the audience email list, before launching an email marketing campaign.

Email segmentation is a process of dividing the emails of recipients who share the same needs & preferences into small portions. The needs and preferences can be based on different factors such as:

• Recent purchase history

• Browsing behavior

• Demographics

• Region or age

So on The segmentation of targeted audience emails will make it quite easy for marketers to create and send fully personalized emails. Obviously, receiving personalized emails in their inbox will be most likely to make them interested in the product/service that is being offered.

3.Create A Catchy Subject Line

This can’t be changed. In your email, the subject line is always the first impression that can grab recipients' attention. So, you should make it count!A strong and catchy subject line includes the key discussion of your entire email, an overview of the benefits of your products, or tells readers what this email is all about

So, in order to create a catchy subject line, use engaging words, keep it concise, and pique the reader's curiosity.

For instance, let’s say if you want to highlight benefits of your products or services, then your subject line should be like this

• Unlock 5 Growth Hacks for Your Businesses

Or, if you have a subscriber that hasn’t tried your product, you can personalize the email subject line like:

• Don’t Miss the Last Chance! Free Trial Will End in 3 Days

Therefore, if you want to grab readers' attention and persuade them to open your email, you should focus on creating catchy subject lines.

4. Do A/B Testing Of Everything

A/B testing is one of the most useful strategies in email marketing. It allows users to compare two different email templates and see which ones perform better and get more clicks.In simple terms, this experiment lets marketers know which email template should they use to market their SaaS business.

For instance, if in one email you are adding CTA as a complete link, then in the other template you should create a colorful CTA button.If a reader won’t click the link thinking that it might lead to some kind of malware-infected page, chances are they will click on a button with the text “Check Out” etc.

So, by A/B testing, you can ensure which type of email can help you get the best outcome and persuade recipients to click.

5. Give A Chance To AI Tools

Nowadays, people are relying mainly on Artificial Intelligence rather than writing email on their own. They are using different types of AI-powered email marketing tools that can help in various ways.

• For Segmentation & Personalization

There are numerous AI-based tools available on the internet such as Drip that will assist in creating tailored email campaigns through advanced segmentation and personalization options. 

• For Creating Compelling Email Copies

Advanced online tools like an AI Email Writer can quickly write compelling and fully personalized emails according to the given keyword or topic. The generated email will include a Subject line, full email content, CTA, etc. 

• For Automated Scheduling

Sending emails to a large audience manually can be time-consuming. Fortunately, now AI tools such as Icegram will allow you to schedule the emails for sending according to your desired time. So, by utilizing advanced AI tools, you can bring perfection to your email marketing campaigns, and improve the overall chances of being successful.

6. Provide Value and Avoid Being Spammy

If you start the entire strategy without a proper plan and timetable, chances are you might fail. Sometimes, without creating a proper timetable, newbie marketers start bombarding with a bunch of promotional emails. This could frustrate the recipients and they could report them as ‘Spam’.

To avoid being marked as spam, you must not engage in this practice.Your main focus should be on providing value to the audience by creating short and useful content that they can easily read.

This is also where you can do A/B testing, where you can send two types of emails. One should be lengthy and the other one should be short and to the point.You then have to analyze which one your target audience prefers to read. If they love reading short emails, you can start focusing on creating short emails and do the same if they love spending time reading lengthy emails.

7. Add A CTA Button

In SaaS email marketing, you should include a Call-To-Action button. You might be wondering why this is important.

Let us explain this.Suppose you write an email where you are promoting your paraphrasing tool. So, after reading the email, if the receiver gets interested in giving it a try, then how are they supposed to do that?

That’s where a CTA button comes in handy that contains strong words like “Give a Try” or “Start Free Trial Now.” Apart from words, CTA can also be in the form of a link.

In both cases, you need to make sure that it is valuable and completely relevant to the targeted audience.By clicking on that CTA button, readers will automatically navigate to your tool.

However, it is important that the CTA will only receive a good no. of clicks when it is added to the right place in the email.

So, you should test out different places or positions to figure out which one is working best for you. Usually, the best place to insert CTA in a marketing email is close to the top as much as possible. This way, there will be almost no chance that the recipient can miss it.

8. Optimize For Mobile

In the end, make sure that your email template is responsive for mobile devices too.Some newbies don’t know about this, but let us tell you that, just like a website should be responsive, your email should be too.It’s because, sometimes, when you include images in your email, they don’t fit on the mobile screen.\

So, before finalizing the template, make sure that you have done A/B testing. This will give a clear perception of whether your emails are mobile-optimized or not.

9. Send Emails on the Right Day & Time

Finally, no matter how much time, effort, and resources you have put into crafting quality email marketing campaigns. If you are not approaching the potential audience at the right time, then you may not experience the required results. 

So, to experience maximum open rates, it is an excellent strategy to send the email on the right day and time. It is important to note that, the day and time will vary depending on the audience type, region, or time zone. 

However, usually Tuesday to Thursday are considered the best days in terms of a good response rate. When it comes to the perfect time, it is recommended to send emails during business hours i.e., 9-11 am or 1-3 pm. Avoid approaching the targeted audience on weekends and in the evenings after 6 pm. 

So, these are some of the proven email marketing strategies that you can consider following in order to make your Saas business successful. 

Conclusion

Crafting successful SaaS email marketing campaigns requires specific strategies. By determining objectives, performing email segmentation, composing compelling subject lines, A/B testing various elements, and leveraging AI tools, you can create high-performing emails. Remember to prioritize value over spammy content, include clear CTAs, and optimize for mobile devices to maximize engagement with your target audience.