Lytics

Its interface turns out to be quite simple and easy to use, the fact that it allows me to access a large number of resources to improve my marketing campaigns have made it my right hand in everything related to creation, design and implementation of digital marketing strategies within my company, its statistics panel shows me the information in a quite attractive and summarized way, which greatly simplifies the decision-making task within my company in a quite practical way, the fact That allows me to segment my clients and obtain feedback based on my target audience seems ideal for me to create and design new strategies in a much simpler and more practical way.

My biggest complaint is their customer service, they respond to everything with a long delay, so if you have a problem and you can solve it yourself, do it, otherwise think twice before resorting to them since they can take up to one week to answer simple questions and without the right solution for your worst case.

It has been very useful for me to improve my marketing campaigns in a much simpler, simpler and faster way, allowing me to innovate and create new strategies that better adapt to the current needs of both my company and my clients and that In this way, my customer segment prefers to purchase my products and services over those of my competition.

It's a great CDP, but has no internal ability to export/customize reporting

We're unifying media across a variety of channels and activation partners, and using Lytics to track user-level exposure and conversions

Explore all of the many features Lytics has to offer!

Lytics is helping us to solve the problem of unidentified users. For some articles on our site users are not required to be logged in to view and thus we miss out on capturing the full profile information on these users, but Lytics helps us identify the type of content these "unknowns" view and get a better picture of how they fit into our user base.

helped us grow our audience significantly

We used Lytics to define audiences around content affinity / interest in certain topics, and to target these audiences across various paid and owned channels. We also enriched other platforms (such as a DMP) with Lytics audiences.

Many organisations attempt to build their own CDPs. Some do this with a reporting focus, others with a focus on activation - be it onsite personalisation or syncing audiences to other platforms. Lytics is especially strong on the activation side of things. So organisations working towards this end should consider working with such a partner rather than building their own audience and knowledge graphs and maintaining connectors.